What kind of media institution might distribute your media product and why?
Companies like Immediate Media Company are a good source which would distribute my media product, as they also distribute 'Top of the Pops' magazine. As pop magazines are mostly found in a variety of places e.g. supermarkets and corner shops.
Music stores such as HMV can also distribute my magazine, as they are found in very popular areas or high streets. This would attract my audience because it would mean that my target audience are easily able to access the product. However, as many HMV stores have closed down in the UK, technological convergence and Web 2.0 have played a massive part, as music and magazines can be found online. Therefore, I can make my magazine available to be downloaded, so my audience is easily able to read the magazine on their devices. As the magazine is portable, it is easier to carry around, as compared to carrying a magazine. The customers can also buy the magazine online, rather than buying it from a store.
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